Fashion Cinematography in China & Asia
Ryan Potts (Rynos) is a fashion cinematographer based in Guangzhou, shooting across Shenzhen, Shanghai, and Hong Kong. He makes fashion films, beauty content, and brand campaigns on digital and Super 16mm, for clients including CHANEL and Off-White.
Ryan was Director of Photography on First Date in Shanghai for PAIGE, with Super 16mm footage captured on Kodak Vision3 500T. For AWOR's Law of Duality, he shot in Guangzhou across digital and analog formats. Two fashion films with different visual approaches, both with Ryan as DP.
Client work includes CHANEL, PAIGE, Off-White, AMI Paris, AWOR, and Bobbi Brown - spanning editorial campaigns, brand films, beauty content, and retail launches. Talent worked with includes Zhou Xun, Wang Yibo, Liu Wen, and Henry Lau. Ryan's BVLGARI Liu Yifei campaign credit is 1st AC, with cinematography by Shady Hanna.
Analog film for fashion
See the finished film and stills from PAIGE's First Date in Shanghai. The team chose 16mm to carry the visual approach of PAIGE's Los Angeles campaigns into its work for Asia, particularly China. The wider campaign combined 16mm material with other footage.
If your brief has any pull toward that aesthetic, the analog cinematography page is worth a read.
China as a production location for fashion
Ryan's PAIGE campaign work covered Shanghai, Hong Kong and Macau. See AWOR for a Guangzhou example. He is also available for shoots in Shenzhen. Share the intended location, visual references and format so the camera and lighting approach can be discussed against the brief.
Working with international fashion brands
Most international fashion brands shooting in China run into the same friction points: communication gaps with local crew, unexpected permit requirements, styling and art direction that doesn't translate. Ryan is a native English speaker who also speaks Mandarin, embedded in South China's creative community. He helps teams work through those challenges with local production support. The foreign production teams guide covers this in detail.
Services
- Fashion films and brand campaigns
- Beauty and skincare content
- Editorial and lookbook moving image
- Retail launch and product reveal films
- Talent and celebrity shoots
- 16mm and analog format fashion work
Common questions
What fashion work do you shoot?
Fashion films, beauty and skincare content, editorial and lookbook moving image, retail launch and product-reveal films, and talent or celebrity shoots.
Can you shoot fashion on film?
Yes. Ryan shoots 16mm and Super 16mm. For PAIGE, the team carried the brand’s established Los Angeles film aesthetic into a wider campaign across Macau, Hong Kong and Shanghai. The campaign included other footage alongside the 16mm material.
Have you worked with celebrity talent?
Yes, with talent including Zhou Xun, Wang Yibo, Liu Wen, Fiona Sit, and Henry Lau. Ryan also worked as 1st AC on BVLGARI’s Liu Yifei campaign, with DP Shady Hanna.
Where do you shoot fashion?
Most often in Shanghai, Hong Kong, and Shenzhen, based in Guangzhou, and across Asia.
Direct
- Email [email protected]
- WhatsApp +86 133 5288 4465
- WeChat Rynos3
- Instagram @Rynos.DOP
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