YUMBŌND Social Campaign

A four-part 9:16 vertical campaign for YUMBŌND, produced specifically for Taobao in-store sales pages and product listings. Each short focuses on a different body area - Eyes, Waist, Neck, Feet - building a cohesive campaign around the brand’s wellness and beauty positioning.

Designed to play directly on product pages where the format needed to feel native to the platform - immediate, tactile, and built for a scrolling buyer. Shot on ARRI Alexa Mini with ARRI Ultra Primes in Guangzhou.