GutSmart GutSmart - Smarter Probiotics for Real Life

Name: GutSmart - Smarter Probiotics for Real Life
Uploaded: 2025-01-01
Description: Testimonial spot for a smart probiotic yogurt maker - three character archetypes, three visual registers.

Project: GutSmart - GutSmart - Smarter Probiotics for Real Life
Director: Mister Rowley & Rynos
Role: Director & DP
Colour: Rynos
Format: Digital
Shot on: URSA Mini Pro 4.6K G2, DZO Vespid Primes
Year: 2025
Category: Product

Testimonial-style spot for GutSmart, a smart yogurt maker that ferments custom probiotic blends at home. Three characters - a stay-at-home mom, a yoga teacher, and a Wall Street pro - each carrying their own visual register: warm hues for nurturing, calm tones for balance, bold contrasts for drive. The challenge was switching tonal gears inside a tight runtime without losing cohesion.

GutSmart GutSmart - Smarter Probiotics for Real Life

Stills