Dove Moisturiser Campaign

A vertical beauty campaign for Dove’s moisturiser range - two films shot to showcase the brand’s cream moisturisers across different scents.

The hero film takes a character-led lifestyle approach, building an emotional register around the product. The second film goes closer - tabletop art direction focused on the product itself, texture, and finish.

Shot in Shenzhen in the middle of winter for a summer campaign. The talent were troopers.