Passion Project Cardinal Sins

Project: Passion Project - Cardinal Sins
Director: Anthony Pontillas
Production: Everyday Productions
Role: Director of Photography
Format: Super 16mm + Digital + MiniDV
Shot on: Krasnogorsk-3 Super 16mm, Tokina 11-16mm, Kodak Vision3 500T, MiniDV
Location: Shenzhen, CN
Year: 2024
Category: Analog

A fashion editorial film exploring gluttony and vanity - two of the cardinal sins that social media has quietly turned into daily rituals.

Three formats, three ways of seeing. The romance of Super 16mm Kodak Vision3 500T on a Krasnogorsk-3, the precision of digital, and the decayed nostalgia of MiniDV - each format a different lens on how we perform, consume, and curate ourselves online. The format choice isn’t decoration; it’s the argument the film is making.

Art direction and styling by Anthony Pontillas. 16mm motion film developed and scanned by DDRED Film Lab, Beijing. Lighting support by Aputure Asia.